Game Digital plc (lon:gmd)
Game Digital Does Mike Ashley Make A Difference

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Title: Game Digital Does Mike Ashley Make A Difference
Company: GMD - Game Digital plc
Share Price Then: 28p
Author: Ian Smith
Date: Mon 17 Jul 2017
Comments: A couple of days ago I was unsure about Game Digital after poor profits and a big share price drop, then Mike Ashley of Sports Direct fame has popped up with a 26% holding.

So does this make any difference, at first glance it does why spend £10m on a business that you don't think can become a success? However £10m is pocket change in this case so it may very well be a case of "how about giving this a try".

As standalone stores this share purchase doesn't seem to change anything except possibly give access to development funds at a more preferential rate.

I find it very easy to see Games Digital shops being closed and moved into Sports Direct, there are enough towns where they are both present for this to be viable, it may also be possible for the far fewer Debenhams stores to be persuaded that they should have a Games Digital area.

Do many Sports Direct shops seem to have a too diverse range of products, just how many different trainers do you need to offer? It is almost as if they have the space and just wanted a way to fill it, but filling the space with a Game Store brings in a whole new audience without alienating many of either brands customers.

There has been a small recovery but the volumes suggest that this is private traders hoping for a quick recovery in the share price, which is risky as there is an easy to see 30% drop.
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